Things are changing in the world of marketing, media and communications. The Communications Committee of United Way of Summit County felt it would helpful to the individuals charged with promoting UWSC's Affiliated Agencies to share that knowledge.Led by Communications Committee chair Mike Segal and local non-profit communications consultant Rebecca Wilson, the first 'Non-Profit Marketing Summit' was held today at Rubber City Radio Group's (RCRG) offices.
UWSC President Bob Kulinski led off the morning with a dialog about what our affi
liated agencies need from United Way to help them 'do more of what they do, and do it better.' He also previewed the new LIVE UNITED campaign that will be rolling out across the country and here in our area.
liated agencies need from United Way to help them 'do more of what they do, and do it better.' He also previewed the new LIVE UNITED campaign that will be rolling out across the country and here in our area.Next, RCRG Vice President Nick Anthony's high-energy presentation - about 4 hours worth of stuff in 25 minutes - kept the 25+ attendees entertained and informed. His presentation will be available at his website here soon.
A panel of editors and assignment editors from 'traditional media outlets' were next on the agenda. Scott Shriner from Record Publishing, Marcy Pappafava from WAKR/Akron News Now, and Chris Hyser from Ak
ron/Canton News- TV 23, shared tips on the best ways to reach them and get your news covered.
ron/Canton News- TV 23, shared tips on the best ways to reach them and get your news covered.The next panel featured Ed Espositio of Rubber City Radio Group, Todd Bertsch of Triad Communications, Inc. and Scott Piepho, of Akron's Pho Pages. They preferred that we not refer to their panel as 'New Media,' but for many of us in the audience, that's what it is. Blogging, search engine optimization, and content management systems - these were some of the topics covered in this brief four-hour seminar.
No comments:
Post a Comment